37 Seconds to Great Storytelling
by Brian Clark on January 25, 2010
We tell you about the power of stories quite a bit. And now we’re able to see what happens in our brains when we encounter a compelling story.
But how do you learn to tell these types of stories? Often, just by studying great ones.
Take 37 seconds to read this one:
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The soul of the city is in a football game three seasons ago, the return to the Superdome, on a Monday night when those of us who love New Orleans first realized the city would be back. It was Sept. 25, 2006 — Payton’s and Brees’ first home game.
The Friday night before, Payton gathered his team in the empty stadium. People had died there, just 13 months before. The bodies were stored in a catering freezer. The building seemed unfixable, and now the Saints stood at midfield. On the video board, Payton played a movie about the hurricane. It showed it all, the dark, dark water, the archipelago of rooftops, the fear on the faces of an abandoned city, the slow pan of the Humanity Street sign barely visible above the current. It showed the Superdome with its roof almost torn off. It showed a city that looked as though it would never return. Then the video ended. The players, standing at the center of a rebuilt stadium, all shiny and new, talked about what they had seen and how important they were to the people who would fill these seats the next night.
They understood.
The game began and, less than two minutes in, the Saints blocked a punt and recovered for a touchdown. One of my best friends, a chef who grew up in the city, sat on his couch in Mississippi and wept. So did thousands of people in the Dome. For 37 seconds, an eternity on television, the announcers stayed quiet, the only noise coming from the screaming of the crowd. Thirty-seven seconds, while a city went completely and totally insane with joy.
About the Author: Brian Clark is founder of Copyblogger and co-founder of DIY Themes, creator of the innovative Thesis Theme for WordPress. Get more from Brian on Twitter.
