Archive for the ‘Blog Psychology’ Category
Do you want to be a successful blogger?
I do. I might be getting a bit obsessed with it, actually.
Post ideas pop into my head unexpectedly. I keep a long running list of ideas for improving my blog.
I also study how the most successful bloggers got where they are, and I pore over every word that [...]
Posted in Blog Psychology, Blogging, Popular // Comments Off
Things were going pretty well until I bit into my hamburger.
Ow.
Something was really wrong.
“Are you okay?” asked my date.
My eyes started watering. I was so confused, but I nodded.
I bit down harder and suddenly the hamburger flew out of my hands. I’ve never been so bewildered in my life. Only when I held my [...]
Posted in Blog Psychology // Comments Off
I spent most of 2007 hanging out with Curtis Jackson, better known as Fifty Cent. Together we wrote a bestselling book about hustling, fearlessness, and power.
I’d like to share a couple of insights that arose from that collaboration.
After the remarkable success of his first two commercial albums, Fifty Cent stood on top of the music [...]
Posted in Blog Psychology, Collaboration, Social Media Marketing // Comments Off
If you hang out here on Copyblogger, you’re probably trying to figure out how to expand your readership and make your blog popular.
You’re here because Brian Clark is a pretty cool guy, and he seems to know what’s up.
He has this shiny blog, a rockin’ team, billions of subscribers, good hair, a nice [...]
Posted in Blog Psychology, Blogging // Comments Off
You remember the last time you channel surfed? We all do it when there’s nothing good on TV — nothing that holds our attention.
Well, you can’t channel surf with a book. You can skip pages, put the book down, or stare off into space, but that book isn’t changing (unless you have something to write [...]
Posted in Blog Psychology, Copywriting // Comments Off
If you’re anything like most bloggers, there comes a certain point when you simply run out of inspiration for your blog.
You’ve been writing blog posts about web design, or cooking, or whale-watching off the coast of Norway for way too long.
You’ve exhausted the topic, and yourself.
You just don’t know what to write anymore.
Not [...]
Posted in Blog Psychology, Blogging // Comments Off
How’d you like to learn how to get a massive amount of comments on one blog post?
Better yet, what if you could use those comments to convince your readers to buy your products or services?
Because you can. In this post, I’m going to take you behind the scenes of a strategy Laura Roeder showed me [...]
Posted in Blog Psychology, Persuasion // Comments Off
Psychotherapy, a discipline intended to help people, is actually a form of marketing.
Does that thought make you uncomfortable? Or even seem a little creepy?
American psychiatrist Jerome Frank put it eloquently over forty years ago: psychotherapy is the art of Persuasion and Healing.
A good therapist needs to do more than just teach her clients to [...]
Posted in Blog Psychology, Persuasion, Selling // Comments Off
Godin calls it a tribe. Kevin Kelly calls them your 1000 True Fans. Hugh MacLeod calls it a global microbrand.
Everywhere you look, you might notice a new kind of flexible, smart small business. They serve a relatively small number of people. Big businesses drool over their profit margins and adaptability. Their customers are knocked [...]
Posted in Blog Psychology, Blogging // Comments Off
My name is Johnny Truant, and I am a comment addict.
A large amount of my self-worth as a blogger is defined not by my traffic, or readership, or income, or buzz. It’s defined by the relatively meaningless number below each post that counts the people who fill out a form and click Submit.
On [...]
Posted in Blog Psychology, Blogging // Comments Off
I have a vivid memory of using the word “idiosyncrasy” in fifth grade during a group project. I didn’t know the definition, just the word. This enraged a boy named Chance to the point where he spit on me and encouraged everyone else to do so. We all fought on the floor until [...]
Posted in Blog Psychology, Blogging, Copywriting // Comments Off
First off, check out this quotation:
It is easier to resist at the beginning than at the end.
~Leonardo da Vinci
Now, let me ask you this… How do you spark the buying process without a lot of high-pressure, high-hype selling?
You do it by getting the reader, listener, or viewer to imagine buying from you, even before [...]
Posted in Blog Psychology, Content Marketing, Copywriting // Comments Off