Archive for the “Collaboration” category
How to Beat the 3 Types of Writer’s Block
by Ali Luke on June 27, 2011
It’s just about the least fun part of being a writer, and one of the big stumbling blocks a lot of businesses face with content marketing. You never seem to have enough ideas. Or you have a bunch of ideas, but you don’t quite get around to writing them. Or you start a dozen different [...]
How the Buddha Solved His Marketing Problem
by Mark McGuinness on May 16, 2011
When you think of the Buddha, you don’t think of marketing. At least I hope not. The Buddha was a spiritual teacher, with zero interest in profit. In fact, he forbade his ordained followers from even handling money. But if we agree with Seth Godin that marketing is about spreading ideas, then you could say [...]
40 Questions You Need to Ask Every Copywriting Client
by Carol Tice on April 4, 2011
You’ve connected with a prospective client and you’re at your first meeting! It’s an exciting time in the life of any freelance marketer or copywriter. Unfortunately, this is also the moment when the seeds of disaster are often sown. Instead of having a detailed discussion about the project at this initial meet, hungry copywriters often [...]
How to Legally Steal Copy That Converts Like Crazy
by Pace Smith on February 10, 2011
Everyone knows better copy gets you more buyers, but professional copywriters are ridiculously expensive for a bootstrapped business, right? And of course every entrepreneur should study copywriting, but it takes time to get really good. You want a great sales page today, not in three years when you’ve finally read all those copywriting books on [...]
The Copyblogger Gratitude List — Happy Thanksgiving!
by Sonia Simone on November 24, 2010
“Shouldn’t I be grateful for something other than Tivo? And Lost?” ~ Christine Kane, “What the Hell Am I Doing with My Life” Tomorrow is Thanksgiving in the U.S., a holiday traditionally dedicated to heroic feats of overeating, football watching, and avoiding delicate topics of conversation with family members. But I’m told that before the [...]
Online Business Disaster: Where to Go When the Volcano Blows
by Sonia Simone on April 22, 2010
“I don’t know where I’m a-gonna go when the volcano blow.” ~Jimmy Buffett
Ever feel like you’re trapped in a pseudo-reggae song written by a white guy from Mobile, Alabama?
Some days it’s a sick kid, or spouse, or dog.
Some days it’s a key vendor who disappears on you, or a merchant account that freezes a bunch [...]