Archive for the “Content Marketing” category
7 Crucial Tactics for Writing a Wildly Successful Guest Post
by The Blog Tyrant on February 6, 2012
We all know that guest posts grow blogs. But not many people realize that tactical guest posting grows careers. Most bloggers I see pump out these articles while reciting the mantra “quantity over quality”; there’s no real strategy and there are no real long-term benefits. In this post I am going to show you the [...]
Whether You Call it Blogging or Not, Online Content Still Rules
by Robert Bruce on February 3, 2012
What if most of the business world stopped blogging tomorrow? Would you stop as well? No, if that happened, you’d find yourself sitting on the opportunity of a lifetime. Social networking sites would explode with likes and retweets and pins and +1s of your original content all day long. This is why the annual “blogging [...]
10 Content Marketing Goals Worth Pursuing
by Sonia Simone on February 1, 2012
Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others? Curious about why some content that seems great doesn’t do anything to build the business? “Content is king” has been an online cliché for years now, but it’s not true. It’s never been [...]
3 Content Marketing Ideas You Should Steal from Coca Cola
by Sonia Simone on January 17, 2012
Joe Pulizzi over at the Content Marketing Institute recently shared a fascinating video presentation from Coca-Cola about their upcoming marketing strategy. The short version? Content marketing has arrived. For more than 100 years, Coca-Cola has been one of the world’s foremost practitioners of what they call “one-way storytelling.” (You and I call that an advertisement.) [...]
Why Google+ is an Inevitable Part of Your Content Marketing Strategy
by Brian Clark on January 16, 2012
Hear that, content marketers? That is the sound of inevitability. It’s the sound of you creating a Google+ page for your business and working diligently to build up a network there with content, conversation, and the occasional cat photo. Goodbye … free time. Shameless (yet eerily fitting) references to Agent Smith of The Matrix aside, [...]
15 Copywriting and Content Marketing Blogs that Will Make You More Money
by Sonia Simone on January 5, 2012
As you may have seen on Tuesday, we were disappointed to see that there were no copywriting blogs in last year’s Top 10 Blogs for Writers. We think persuasive writers — content marketers and copywriters — are as worthy of cheers and accolades as our fiction-writing brothers and sisters. So today I put together a [...]