when HiFi is just not an option » Content Marketing

7 Crucial Tactics for Writing a Wildly Successful Guest Post

The Blog Tyrant — Mon, 06 Feb 2012 11:00:00 +0000

We all know that guest posts grow blogs. But not many people realize that tactical guest posting grows careers. Most bloggers I see pump out these articles while reciting the mantra “quantity over quality”; there’s no real strategy and there are no real long-term benefits. In this post I am going to show you the [...]

Whether You Call it Blogging or Not, Online Content Still Rules

Robert Bruce — Fri, 03 Feb 2012 13:00:00 +0000

What if most of the business world stopped blogging tomorrow? Would you stop as well? No, if that happened, you’d find yourself sitting on the opportunity of a lifetime. Social networking sites would explode with likes and retweets and pins and +1s of your original content all day long. This is why the annual “blogging [...]

10 Content Marketing Goals Worth Pursuing

Sonia Simone — Wed, 01 Feb 2012 11:00:00 +0000

Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others? Curious about why some content that seems great doesn’t do anything to build the business? “Content is king” has been an online cliché for years now, but it’s not true. It’s never been [...]

3 Content Marketing Ideas You Should Steal from Coca Cola

Sonia Simone — Tue, 17 Jan 2012 11:00:00 +0000

Joe Pulizzi over at the Content Marketing Institute recently shared a fascinating video presentation from Coca-Cola about their upcoming marketing strategy. The short version? Content marketing has arrived. For more than 100 years, Coca-Cola has been one of the world’s foremost practitioners of what they call “one-way storytelling.” (You and I call that an advertisement.) [...]

Why Google+ is an Inevitable Part of Your Content Marketing Strategy

Brian Clark — Mon, 16 Jan 2012 11:00:44 +0000

Hear that, content marketers? That is the sound of inevitability. It’s the sound of you creating a Google+ page for your business and working diligently to build up a network there with content, conversation, and the occasional cat photo. Goodbye … free time. Shameless (yet eerily fitting) references to Agent Smith of The Matrix aside, [...]

15 Copywriting and Content Marketing Blogs that Will Make You More Money

Sonia Simone — Thu, 05 Jan 2012 11:00:00 +0000

As you may have seen on Tuesday, we were disappointed to see that there were no copywriting blogs in last year’s Top 10 Blogs for Writers. We think persuasive writers — content marketers and copywriters — are as worthy of cheers and accolades as our fiction-writing brothers and sisters. So today I put together a [...]

There is No ROI in Social Media Marketing

Sonia Simone and Sean Jackson — Wed, 07 Dec 2011 11:00:00 +0000

It�s the online business equivalent of jeans that don�t make your butt look big. Social media ROI is everyone�s holy grail of the moment. And it�s easy to see why. If a business is going to put the time, effort, and attention into social media marketing, it would be nice to think we�d actually get [...]

How to Build an Engaged Audience with Content Marketing

Danny Iny — Tue, 29 Nov 2011 11:00:00 +0000

Most bloggers are after the same things. They want traffic to their blogs, comments on their posts, and sales of their products or services. These are all great goals, but they�re really just symptoms of something else: having an engaged and responsive audience. You can�t have a lot of consistent traffic, comments, or sales without [...]

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How to Build an Engaged Audience with Content Marketing

Danny Iny — Tue, 29 Nov 2011 11:00:00 +0000

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We keep hearing about,Keeping it real,being passionate,being ... by naijadotcom
Absolutely � engaging and connecting is the real challenge. ... by Danny @ Firepole Marketing
Perfect � thank you so much! by Danny @ Firepole Marketing
Sure, Danny � I think I will write an article about ... by Trung Nguyen
Great information, important as well. I recently had two ... by Donald
Plus 5 more...

The 5 Keys to Content Marketing Mastery

Sonia Simone — Wed, 16 Nov 2011 11:00:00 +0000

What does it take to be the best? The best copywriter, the best graphic designer, the best blogger, the best content marketer? The off-the-cuff answer is 10,000 hours, popularized by the great Malcolm Gladwell book Outliers. That’s what you need to become a renowned concert violinist, a brilliant mathematician, a chess grandmaster, a Pulitzer-winning novelist. [...]

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Mastery is a function of practice! Every masters have put in ... by Joe Lee
Much of this is new to me, but from the looks of it, Deliberate ... by Marge Newton
Ahh you are very gracious Sonia. I have been suitably mocked ... by Belinda Weaver
[...] dismiss from such interviews is the telling of the hours, ... by How to Master the Craft of Writing « Business Developement « Business Developement
I'll check that out � I really enjoyed his analysis of Scott ... by Sonia Simone
Plus 5 more...

when HiFi is just not an option » Content Marketing

7 Crucial Tactics for Writing a Wildly Successful Guest Post

Whether You Call it Blogging or Not, Online Content Still Rules

10 Content Marketing Goals Worth Pursuing

3 Content Marketing Ideas You Should Steal from Coca Cola

Why Google+ is an Inevitable Part of Your Content Marketing Strategy

15 Copywriting and Content Marketing Blogs that Will Make You More Money

There is No ROI in Social Media Marketing

How to Build an Engaged Audience with Content Marketing

Comments

Further Reading

How to Build an Engaged Audience with Content Marketing

Comments

Further Reading

The 5 Keys to Content Marketing Mastery

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Further Reading