Archive for the “Content Marketing” category
7 Timeless Business Lessons You Can Learn from Hollywood Screenplays
by Brian Clark on May 4, 2012
I love movies. In fact, movies are what led me into copywriting and eventually to building a successful software company. Better explain that one, huh? Back in 1997 when I bolted from the big law firm and moved down to Austin, my plan was to become a screenwriter. Feast or famine, damn the consequences, starving [...]
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Traditional Advertising is Truly Dead
by Robert Bruce on May 2, 2012
Warning: If you’re addicted to spending ungodly amounts of money in an effort to interrupt enough people into becoming “aware” of your product, service, or idea … skip this. You ain’t gonna like it. Mad Men. The Walking Dead. The Killing. AMC has created some of the best television of the last two decades. So, [...]
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A Ridiculously Simple Way to Get More Revenue and Build Your Audience
by James Chartrand on April 30, 2012
Here’s something you might not know about your audience: They’re willing to pay for something that’s available for free. Sounds weird, doesn’t it? Given the option between paying nothing and paying, let’s say, a dollar for the same product, some people voluntarily choose the paid version. Yeah. I know.  But it’s true. In fact, [...]
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How to Discover Your Hidden Remarkable Benefit
by Brian Clark on April 27, 2012
What if you’ve got something going for you so remarkable that it virtually guarantees your success? What if you’re just not seeing it? Every business needs a remarkable benefit (or USP) in order to stand out from the competition. Identify that unique element, and you’ll know exactly what the theme of your content marketing should [...]
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Four WordPress Themes for Building a Powerful Content Platform
by Robert Bruce on April 26, 2012
It’s been almost two years since I got the email. It was late on a Tuesday night. I was drinking something good and wondering how the rent was going to be paid when it came through … “Sonia and I want to hire you,” Brian Clark wrote. I was not a professional copywriter. I had [...]
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How Doctor Who Can Help You Craft a Timelessly Engaging Marketing Message
by Tea Silvestre on April 24, 2012
You may not think the apex of cool is a multi-colored scarf. Or a bow-tie. Or both. Unless you’re a Whovian, of course. Doctor Who is listed in the Guinness Book of World Records as the longest-running science fiction television show in the world, and as the “most successful” science fiction series of all time [...]