when HiFi is just not an option

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Whether you’re in the process of building a new website or redesigning an existing site, it’s vital to build it with search engine optimization (SEO) in mind. The king of search engines, as everyone knows, is Google, making up over 65.3% of all search traffic (in October 2011). Google’s goal is simple: to give their [...]

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Whether you’re in the process of building a new website or redesigning an existing site, it’s vital to build it with search engine optimization (SEO) in mind. The king of search engines, as everyone knows, is Google, making up over 65.3% of all search traffic (in October 2011). Google’s goal is simple: to give their [...]

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As a content specialist, I prefer web designs that support content rather than conflict with or ignore it. Web designers should have a real appreciation of content strategybecause it is crucial in launching a successful blog. For blog design, content issues are particularly important to pay attention to, because, fundamentally, the purpose of a blog [...]

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There’s been a lot of talk lately in the bustling world of journalism about why some newspaper and magazine content goes viral and other bits fall and fester. As the print industry slowly wanes, magazines and newspapers are hyperaware that online, they have greater control over how their content is received, thanks to quick turn [...]

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There are two branches of Starbucks near my office, but I will always go to the one that’s slightly further away. Both sell exactly the same products, the decor is identical, and the queues are always a similar length. Why go to the one that’s further away? I like the way the barista talks to [...]

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Although still a work in progress, HTML5 is the next major revision of the HTML standard. HTML, which is the markup language that allows us to structure and present our web content, is the primary factor in search engine optimization efforts. HTML gives search engines the needed context they need to understand what’s contained in [...]