Archive for the “Content Strategy” category
What Potential Impact Can HTML5 Have on SEO?
by Jacob Gube on June 22, 2011
Although still a work in progress, HTML5 is the next major revision of the HTML standard. HTML, which is the markup language that allows us to structure and present our web content, is the primary factor in search engine optimization efforts. HTML gives search engines the needed context they need to understand what’s contained in [...]
SEO Beyond Your Site
by Jacob Gube on June 16, 2011
The most common initial SEO strategy is to follow best practices for building user-friendly, well-formed websites. Optimizing your content and HTML, using good web page titles and generating links to your website are all ways you can help search engines such as Google, Yahoo! and Bing index your site better and more accurately. However, because [...]
Developing the Strategy for Your Content: A Roundtable Wrap-up!
by Noupe Editorial on May 31, 2011
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Earlier in the month we posed a question to our readers, asking them about an aspect of UX design and how important this element was on their sites. We got some great responses to the query, and as the month wraps up, so does this discussion about the importance of content strategy. Here we [...]
The Importance of Web Content Strategy
by Jacob Gube on May 15, 2011
Some web design and web development agencies have it all. They provide their clients with a complete site solution from beginning to end, from site planning and information architecture to web design, web hosting, and SEO. It’s tough for a smaller web design company or the solo freelancer to compete. Or is it? It may [...]
Five Social Media Mistakes That Suck
by Jacob Gube on May 6, 2011
Along with all the excitement over the potential power of social media, a handful of common bad strategies and decisions have begun to pop up. These aren’t just small issues, either. Several of them are serious enough to critically damage your overall social media efforts, and could even stop your program dead in its tracks. [...]
Community Roundtable: How Important is Content Strategy on Your Sites?
by Noupe Editorial on May 2, 2011
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Ask nearly any blogger or website runner and they will tell you that content is king. We hear it all the time. However, still many of the design and development community ignore any responsibility for this aspect given that the users or client will usually be responsible for creating said content. But if content [...]