when HiFi is just not an option » Copywriting

8 Quick Tips for Writing Bullet Points People Actually Want to Read

Robert Bruce — Tue, 07 Feb 2012 11:00:00 +0000

It’s a Twitterized world, we’re just living in it. Blog posts, Tweets, quick videos, Google+, the Facebook Timeline, and tens of thousands of images pinned to digital boards are flying past us faster than we can read them. Faster than we can even scan them, depending on the time of day. What does this mean [...]

How to Grow Your Freelance Writing Business by Working Less

Sean Platt — Mon, 30 Jan 2012 11:00:00 +0000

Freelance writers make lots of mistakes, especially when they’re starting out online. Mistakes are useful. They’re fertilizer for entrepreneurial growth. They keep you learning and moving forward. However, if you fail to make the right mistakes — and to learn from them — you may as well just keep your writing as a weekend hobby. [...]

The 2nd Most Important Element in Copywriting

Robert Bruce — Tue, 10 Jan 2012 11:00:00 +0000

This simple word of advice makes good copywriters legendary. With it, you’re going to increase sales. Without it, you’re finished. It’s deceptively plain, and easily ignored. We already know if nobody makes it past your headline, nobody reads your content or sales page. This makes the headline the most important element of your persuasive copy. [...]

15 Copywriting and Content Marketing Blogs that Will Make You More Money

Sonia Simone — Thu, 05 Jan 2012 11:00:00 +0000

As you may have seen on Tuesday, we were disappointed to see that there were no copywriting blogs in last year’s Top 10 Blogs for Writers. We think persuasive writers — content marketers and copywriters — are as worthy of cheers and accolades as our fiction-writing brothers and sisters. So today I put together a [...]

Sex, Lies, and the Art of Commanding Attention

Jonathan Morrow — Thu, 15 Dec 2011 11:00:00 +0000

It’s Killer Headlines week at Copyblogger! Our guest editor Jon Morrow will be delivering up great content for you all week on how to write headlines that get results. Today, how to choose the power words that make headlines work harder. Okay, show of hands. Who wonders if their writing might be just a teensy [...]

Copyblogger Editor Admits to Sleeping with Readers and Recommends You Do the Same

Jonathan Morrow — Wed, 14 Dec 2011 11:00:00 +0000

I have a confession to make. Over the last three years, I’ve quietly been sleeping with Copyblogger readers. Not just once, but hundreds or possibly thousands of times. I’ve slept with women. I’ve slept with men. Young or old, successful or inexperienced, I’ve gone to bed with them all, often more than one per day. [...]

Jonathan Morrow — Tue, 13 Dec 2011 12:00:00 +0000

It’s Killer Headlines week at Copyblogger! Our guest editor Jon Morrow will be delivering up great content for you all week on how to write headlines that get results. Today, sign up for our free headline clinic, coming later this week. Do you ever have trouble with headlines? Most content marketers do, from time to [...]

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Yours Free: A Cheat Sheet for Writing Blog Posts That Go Viral

Jonathan Morrow — Mon, 12 Dec 2011 11:00:00 +0000

It’s Killer Headlines week at Copyblogger! Our guest editor Jon Morrow will be delivering up great content for you all week on how to write headlines that get results. Up first, a stellar special report for immediate free download. Some people say Merry Christmas. Others say Happy Hanukkah. Still others believe the holiday season is [...]

5 Secrets an 8-year old Natalie Wood Can Teach You About Persuasive Writing

Susan Daffron — Tue, 06 Dec 2011 11:00:00 +0000

Like a lot of people, every year my husband and I watch Miracle on 34th Street during the holiday season. One of my favorite scenes in the movie is right at the end when Natalie Wood is riding in the car with her mom and Fred Gailey. The camera focuses in on Natalie sitting in [...]