Archive for the “Creativity” category

3 Simple Steps for Staring Down Writer’s Block

by Mark McGuinness on December 5, 2011

Writer’s block feels like the end of your world. Firstly, there’s the frustration — not being able to do something you love, that normally works like a dream. Like getting into your finely-tuned, lovingly-polished car, turning the key and hearing a pathetic splutter. Or hitting the ‘Jump to Lightspeed’ button and watching the stars just [...]

How to Master the Craft of Writing

by Robert Bruce on November 21, 2011

Sherlock Holmes was the greatest Consulting Detective in the world. Though merely a fiction, written over a century ago by Sir Arthur Conan Doyle, his methods of logical deduction are without equal. Holmes’ mastery of his craft brought him to the fog-cloaked London doorsteps of the most powerful people of his time. Correction: those clients [...]


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Introducing The Lede: A Copywriting and Online Marketing Sheet

by Robert Bruce on October 29, 2011

Welcome to The Lede. Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting. Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between. No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all they [...]


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The Picasso Guide to Becoming a Social Media Legend

by Pamela Wilson on October 20, 2011

During his career he was loved, hated, admired, dissed, fought over … but never ignored. His name? Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Cipriano de la Santísima Trinidad Ruiz y … Picasso. Anybody with a name like that was bound to lead a big, bold, messy life, and Picasso [...]


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The Art of Finding Ideas

by Robert Bruce on October 18, 2011

Every writer who has ever lived has lusted after ideas. Where are they, how do I get them, and how do I keep them coming? If you’ve been writing long enough, you know that — like Solomon — there is nothing new under the sun. Try as you might to sweat them out of your [...]


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How to Write a High-Quality eBook in 30 Days

by Ali Luke on October 17, 2011

What if, 30 days from now, you had a finished, well-crafted eBook sitting on your hard drive, ready to distribute and sell? That might sound next-to-impossible to you, but it’s not. Every November, over 200,000 people worldwide take part in NaNoWriMo — “(inter)National Novel Writing Month”. NaNoWriMo participants aim to write 50,000 words during the [...]


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