Archive for the “Creativity” category

Introducing The Lede: A Copywriting and Online Marketing Sheet

by Robert Bruce on October 29, 2011

Welcome to The Lede. Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting. Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between. No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all they [...]


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The Picasso Guide to Becoming a Social Media Legend

by Pamela Wilson on October 20, 2011

During his career he was loved, hated, admired, dissed, fought over … but never ignored. His name? Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Cipriano de la Santísima Trinidad Ruiz y … Picasso. Anybody with a name like that was bound to lead a big, bold, messy life, and Picasso [...]


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The Art of Finding Ideas

by Robert Bruce on October 18, 2011

Every writer who has ever lived has lusted after ideas. Where are they, how do I get them, and how do I keep them coming? If you’ve been writing long enough, you know that — like Solomon — there is nothing new under the sun. Try as you might to sweat them out of your [...]


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How to Write a High-Quality eBook in 30 Days

by Ali Luke on October 17, 2011

What if, 30 days from now, you had a finished, well-crafted eBook sitting on your hard drive, ready to distribute and sell? That might sound next-to-impossible to you, but it’s not. Every November, over 200,000 people worldwide take part in NaNoWriMo — “(inter)National Novel Writing Month”. NaNoWriMo participants aim to write 50,000 words during the [...]


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What the eBook Revolution Means and How Copywriters Can Prosper From It

by Sean Platt on October 11, 2011

You love books. Printed books. And like most writers, you’re probably an avid reader who has spent thousands of hours with print books over your lifetime. Perhaps you’re mourning their passing. No, print isn’t quite dead, but it is struggling. And when publishing is fully reborn, it will be utterly different. As a writer, you’ve [...]


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The 5-Step Process that Solves Three Painful Writing Problems

by Brian Clark on October 6, 2011

Recently, I asked the Copyblogger tribe over on Google+ to name their biggest writing challenge. From the many responses, a pattern developed: How to get started How to cut the fluff How to finish These three issues are really symptoms of the same painful problem, which boils down to not clearly understanding what you’re trying [...]


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