*when HiFi is just not an option

These days, a lot of online product launches are like zombie attacks.
One day, everything is fine. The next day, there’s a legion of crazy people banging on your virtual doors and windows, wanting to feed on you.
Who the hell are these zombies and how did they get my address? Time to break out the shotgun, [...]

First things first: We hate spam. And we hate spammers. Maybe even more than you do.
So this article isn’t about endorsing spam in any way, or suggesting that you do anything unethical.
But as much as we hate spam and wish it didn’t exist, we can’t deny one fact.
Spammers make a killing online.

Just to give you [...]

You’ve heard it a thousand times: the money’s in the list. If you’re serious about getting results online, you need to build a list of people who are paying attention to you, typically an email list.
So how do you get people to sign up for your email newsletter?
You probably already know the answer to this [...]

There’s no delicate way to put this. If you’re a regular Copyblogger reader, you’re just . . . well . . . smarter than most people looking to market online.
You’re not interested in lame “get rich quick” schemes. You’re not trying to build a business with no work, no time, and no sense. You’re not chasing after that magical [...]

Think it’s the lack of advanced techniques that’s been holding you back?
Think your blog isn’t finding readers because you don’t have the coolest plugins? Or that your sales page doesn’t convert because you couldn’t afford the 1,999 Secrets of Ninja Marketing Masters product that got released last month?
Think the secret to successful marketing and running [...]

When I wrote a few weeks ago about making your email so good it can’t be stopped, a few readers wrote to ask for more specifics.
It’s an understandable request, given the percentage of permission-based messages that are being thrown away by email service providers.
So beyond providing killer content, what can we do to give [...]