Archive for the “Email Marketing” category

7 Ways to Create an Email Marketing Snowball Effect

by Robert Bruce on November 11, 2011

Since Ray Tomlinson sent that first email in 1971, it’s been the backbone of all social technology. 40 years later, and it’s still the most powerful (digital) communication tool on earth. My reclusive pal Ben Settle jumps on the show today to talk email marketing. While the seven-step “snowball effect” he lays out can be [...]


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Introducing The Lede: A Copywriting and Online Marketing Sheet

by Robert Bruce on October 29, 2011

Welcome to The Lede. Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting. Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between. No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all they [...]


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The Art of Finding Ideas

by Robert Bruce on October 18, 2011

Every writer who has ever lived has lusted after ideas. Where are they, how do I get them, and how do I keep them coming? If you’ve been writing long enough, you know that — like Solomon — there is nothing new under the sun. Try as you might to sweat them out of your [...]


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3 Tested Email Marketing Templates You Can Use Right Now

by Ben Settle on October 14, 2011

If there’s an art to email marketing, it’s being able to write messages that are simultaneously: Interesting content, and Persuasive sales pitches Unfortunately, most emails are either pure content or pure pitch. But when you merge those two elements, you can see a large (and long term) increase in sales. I’m going to give you [...]


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The BlogWorld Expo Virtual Ticket (or, How to Get To a Conference You Can’t Get To)

by Johnny B. Truant on October 11, 2011

We live a lonely life out here on the internet. Sure, we’ve got email and blogs and social media and Skype and the occasional contact via an actual phone, but in real-life terms we’re pretty isolated. We usually live far away from our “work friends.” We swap ideas in small, discreet blocks — a half-hour [...]


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What Bestselling Fiction Can Teach You About Writing Better Landing Pages

by Sean D'Souza on September 26, 2011

Imagine you’re having a discussion with a talkative, hyperactive teenager. The conversation goes something like this … We went to the mall, and like, there was this fire in the mall. And we went from there to the movies, but we didn’t have any money and anyway the popcorn machine was broken, and so we [...]


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