Archive for the “Entrepreneurship” category

What Zappos Can Teach You About Becoming Irresistible to Customers

by Jeff Goins on February 2, 2012

What can a well-run shoe store teach you about your own online business? Well, everything. If you’ve ever bought anything from the mega online shoe store Zappos, or if you’ve so much as heard them mentioned, the word that comes to mind is probably service. But there’s more to the Zappo’s secret sauce than free [...]

12 Tips for Selling to a Global Audience

by Uttoran Sen on January 23, 2012

Time for a quick pop quiz … What percentage of online shoppers are from the United States? Better yet, what percentage of online shoppers speak English? 90%? 80%? Surely at least 75%, right? Nope. This might shock you, but according to J.P. Morgan — reporting for the Department of Commerce — only 27% of online [...]

The Problem with SOPA (And How to Stop It)

by Sonia Simone on January 11, 2012

You’ve probably seen the acronym SOPA (and its equally unattractive sibling, PIPA) around the social web. Maybe you’ve had a lot going on and you’ve hoped it would just go away. Maybe you figure it can’t be all that bad. Maybe you believe that the internet has always found a way around censorship and always [...]

Stalled Out With Your Online Marketing? This May Be All You Need to Move Forward

by Sonia Simone on November 10, 2011

You’re stuck again. You know what you’re supposed to do. It’s not a matter of knowing the next steps — you know them, all right. You just aren’t taking them. You watch while others pass you by. People who aren’t as good as you. People who don’t work as hard as you do. Frustrating. Something [...]


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The Ziggy Stardust Guide to Social Media Superstardom

by Mark McGuinness on November 8, 2011

Some are born famous, some achieve fame easily, and some work out how to make fame happen. David Bowie’s career hit lightspeed when he became Ziggy Stardust, but it was anything but a fluke or an overnight success. In the seventies, Ziggy was futuristic. We are now living in the future — where news guys [...]


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The 3-Step Cure for No-Sales Syndrome

by Sonia Simone on November 2, 2011

You’ve built a beautiful dream around having a successful business, making a living at your passion. You’re fired up. You’re ready to make your own decisions, be captain of your own fate. You’re building an audience and boosting your credibility with great content. Maybe you’re even savvy enough to capture that audience with an exceptional [...]


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Further Reading