Archive for the “Entrepreneurship” category
How Chris Brogan Built His Content Platform
by Robert Bruce on March 16, 2012
Chris Brogan is everywhere. From the outside, it seems that in just a few short years, he’s created an independent publishing and speaking empire with nothing more than his personality and a laptop. The truth of his story is a lot more compelling. He spent 10 years writing into the void. He flew to conferences [...]
A 30-Minute Copywriting Course from a Master of the Craft
by Robert Bruce on March 2, 2012
John Carlton is a professional copywriter who charges $2,500.00 for his one-on-one consulting calls. In this 30+ minute interview, he decided to lay out some of his best advice for carving out a career in the writing trade. And he decided to give it up at no charge. Part 1 of this interview went over [...]
The 5-Part Recipe for Profitable Unpopularity
by Sonia Simone on March 1, 2012
There are days (not the good days, the other ones) when social media marketing feels a lot like high school. There are the cool kids everyone wants to be like. They have a ton of friends (in this case, hundreds of thousands). Of course those aren’t real friends, but still, from the outside it looks [...]
The One Skill that Makes an Online Entrepreneur Unstoppable
by Johnny B. Truant on February 29, 2012
Pop quiz, hotshot: What’s the most important skill you must have in order to be successful as an entrepreneur, especially in an online business? Is it salesmanship? Is it social media savvy, or SEO knowledge? Is it writing and content marketing? (Because I know a great blog about that.) Or is it tech stuff, like [...]
Entreproducer: The Business of Independent Digital Media
by Brian Clark on February 23, 2012
I’d like to invite you to sign-up for my new multimedia email newsletter, Entreproducer. I’ll be writing there weekly about the business of independent new media content, and why every smart startup is a digital media company. It’s been over 6 years since I started Copyblogger as a one-man blog. Things have progressed amazingly since [...]
Why Blind Obedience is Killing Your Business
by Johnny B. Truant on February 22, 2012
Picture three men racing through a tall hedge maze. The first man runs off and begins following paths randomly, hoping to stumble upon the exit. The second man is more methodical. He puts one hand on a wall of the maze and resolves to keep moving forward slowly, never taking his hand off the wall. [...]