Today’s copywriter is more than a mere “wordsmith.”
If that’s how you think of yourself, you’ll be stuck in Junior Copywriter ad agency purgatory for eternity.
Think back to recess in third grade, when you kept getting stuck on the see-saw with the fat kid at the other end. All the cool kids were playing kickball. And [...]
Archive for the ‘Freelance Writing’ Category
If you’re a writer, congratulations! You have magic to be envied.
You possess the rare skill of being able to make something from nothing.
You can change thinking, create emotions, paint pictures in your readers’s minds. You can manufacture money from thin air.
Just by moving your fingers across the keyboard.
Through the alchemy of writing, you can take [...]
The life of a freelance writer is pretty sweet.
It’s interesting, challenging work. You meet great people. You have a lot of freedom to organize your work life the way you want it. The pay can be excellent, and you get to make a living doing something you love.
But there are aspects of the profession that [...]
Raise your hand if you’re a writer.
Now, raise your hand if you have a nice-sized ego.
And now, raise your hand if you lied on that last one and kept your hand down.
The thing is, writing and a big ego kind of go hand in hand. And if you haven’t quit, gone crazy, or offed yourself [...]
There’s just something about those filthy Entourage boys that gets to me — in a good way.
Haven’t seen the show? It’s crass. It’s sexist, often to the point of being misogynistic. It’s so politically incorrect that sometimes I have to look away.
Also, it’s hilarious and it brings me joy.
Like a lot of successful entertainment, the [...]
Earlier this year, Brian and I created a course called Freelance X Factor.
It was designed for the “typical” Copyblogger reader. (Smart, interested in writing, pretty savvy about social media . . . but possibly “not there yet” when it comes to packaging all of that up and turning it into income.)
The course is designed to [...]
Earlier this week we saw a stark lesson in the power of a label when it comes to promoting your business.
Using the right vocabulary is everything when it comes to writing powerful copy. And though I adore words even more than donuts, it was only recently that I realized I had been using some of [...]
Do you remember the doubt on Luke Skywalker’s face when he first held the cool metal of an inert light saber? Looking up at Obi-Wan, he believed it when he said, “I can’t go with you to Alderaan.”
Last summer, we felt just like young Skywalker as we waded waist-deep into the bog of online writing. [...]