Archive for the “Internet Marketing” category

Why Not Sell Physical Stuff With Digital Media?

by Robert Bruce on February 10, 2012

We know that online marketing works when selling digital products. When’s the last time you thought about selling physical products online? Of course, the business of physical widgets is booming, even though Internet types tend to shy away from it. Online marketing doesn’t necessarily mean an exclusively online business. Ben Settle jumped on the line [...]

What Zappos Can Teach You About Becoming Irresistible to Customers

by Jeff Goins on February 2, 2012

What can a well-run shoe store teach you about your own online business? Well, everything. If you’ve ever bought anything from the mega online shoe store Zappos, or if you’ve so much as heard them mentioned, the word that comes to mind is probably service. But there’s more to the Zappo’s secret sauce than free [...]

Stalled Out With Your Online Marketing? This May Be All You Need to Move Forward

by Sonia Simone on November 10, 2011

You’re stuck again. You know what you’re supposed to do. It’s not a matter of knowing the next steps — you know them, all right. You just aren’t taking them. You watch while others pass you by. People who aren’t as good as you. People who don’t work as hard as you do. Frustrating. Something [...]


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Further Reading

Introducing The Lede: A Copywriting and Online Marketing Sheet

by Robert Bruce on October 29, 2011

Welcome to The Lede. Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting. Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between. No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all they [...]


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Further Reading

The Art of Finding Ideas

by Robert Bruce on October 18, 2011

Every writer who has ever lived has lusted after ideas. Where are they, how do I get them, and how do I keep them coming? If you’ve been writing long enough, you know that — like Solomon — there is nothing new under the sun. Try as you might to sweat them out of your [...]


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Further Reading

The BlogWorld Expo Virtual Ticket (or, How to Get To a Conference You Can’t Get To)

by Johnny B. Truant on October 11, 2011

We live a lonely life out here on the internet. Sure, we’ve got email and blogs and social media and Skype and the occasional contact via an actual phone, but in real-life terms we’re pretty isolated. We usually live far away from our “work friends.” We swap ideas in small, discreet blocks — a half-hour [...]


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