Archive for the “Persuasion” category

5 Secrets an 8-year old Natalie Wood Can Teach You About Persuasive Writing

by Susan Daffron on December 6, 2011

Like a lot of people, every year my husband and I watch Miracle on 34th Street during the holiday season. One of my favorite scenes in the movie is right at the end when Natalie Wood is riding in the car with her mom and Fred Gailey. The camera focuses in on Natalie sitting in [...]

Introducing The Lede: A Copywriting and Online Marketing Sheet

by Robert Bruce on October 29, 2011

Welcome to The Lede. Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting. Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between. No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all they [...]


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The Art of Finding Ideas

by Robert Bruce on October 18, 2011

Every writer who has ever lived has lusted after ideas. Where are they, how do I get them, and how do I keep them coming? If you’ve been writing long enough, you know that — like Solomon — there is nothing new under the sun. Try as you might to sweat them out of your [...]


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What Bestselling Fiction Can Teach You About Writing Better Landing Pages

by Sean D'Souza on September 26, 2011

Imagine you’re having a discussion with a talkative, hyperactive teenager. The conversation goes something like this … We went to the mall, and like, there was this fire in the mall. And we went from there to the movies, but we didn’t have any money and anyway the popcorn machine was broken, and so we [...]


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6 Design Tips That Will Have Your Audience Licking Their Screens

by Pamela Wilson on August 30, 2011

We made the buttons on the screen look so good you’ll want to lick them. ~ Steve Jobs You’re creating great content to attract an audience. A loyal audience that comes to know, like and trust you. But what if you never get the attention of that audience in the first place? What if your [...]


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23 Reasons Your Blog Isn’t Making Any Money (And What To Do About It!)

by Danny Iny on August 29, 2011

Sure, you want comments. And subscribers, and shares, and likes. But you don’t really care about any of these things. You want what they will eventually lead to … Money. Yes, traffic is good, and so is reader engagement. But if you’re reading this, chances are you’re running a blog with the intention of marketing [...]


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