Archive for the “Popular” category
Why Google+ is an Inevitable Part of Your Content Marketing Strategy
by Brian Clark on January 16, 2012
Hear that, content marketers? That is the sound of inevitability. It’s the sound of you creating a Google+ page for your business and working diligently to build up a network there with content, conversation, and the occasional cat photo. Goodbye … free time. Shameless (yet eerily fitting) references to Agent Smith of The Matrix aside, [...]
The Most Dangerous Threat to Your Online Marketing Efforts
by Sonia Simone on August 18, 2011
We have a great bookstore in my town — the kind of place you picture in your mind when you think of a great independent bookshop. It’s perfect for browsing, with lots of comfy chairs to relax in. The books are displayed enticingly. There’s a little coffee shop so you can relax with an espresso. [...]
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- [...] Sonia Simone posts the most dangerous threat to your … by SEO content marketing roundup, week ending August 31st | SEO Copywriting
- Hooray. I was really worried! by Natalie
- I don’t have anything to add that hasn’t already been said in … by Mark Badran
- [...] The Most Dangerous Threat to Your Online Marketing … by Surfing Into the Weekend (Cool Links) |
- [...] of Copyblogger did a post last week about Digital … by Blog Syndication: Look Before You Leap | Content Equals Money
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Further Reading
Is Google+ the Ultimate Content Marketing Platform?
by Brian Clark on July 20, 2011
As we’ve said around here a few hundred times, smart social media marketing is actually content marketing. Why? Because people love to share content on social networks. If that content is yours, you’re being introduced to new people with every share … to people who now have an opportunity to know, like, and trust you [...]
Are Social Media “Experts” Worthless?
by Sonia Simone on June 15, 2011
Gary Vaynerchuk, in his usual low-key, mellow way, said last month that 99.5% of social media experts are clowns. This immediately prompted a schoolyard-style kicking of the whole idea of a social media expert, with one prominent writer saying that anyone who does it for a living should “go die in a fire.” And that [...]
The Ultimate Guide to Facebook Marketing
by Andrea Vahl on June 6, 2011
I’ve just finished writing Facebook Marketing All-in-One for Dummies with two fabulous co-authors (Amy Porterfield and Phyllis Khare) and we’ve been neck-deep in Facebook for the last 9 months. Even Copyblogger is on Facebook now. Do you have your Facebook Page yet? For a platform that’s used by hundreds of millions of people, Facebook can [...]
21 Ways to Create Compelling Content When You Don’t Have a Clue
by Danny Iny on May 11, 2011
Sometimes you’re just flat out of ideas. It’s not a matter of talent — you’ve written great stuff in the past. But lately, when you go back to the well for a fresh idea, it’s coming up dry. This happens to the best of us — even veterans who consistently produce quality content have their [...]