Archive for the “Popular” category
Are Social Media “Experts” Worthless?
by Sonia Simone on June 15, 2011
Gary Vaynerchuk, in his usual low-key, mellow way, said last month that 99.5% of social media experts are clowns. This immediately prompted a schoolyard-style kicking of the whole idea of a social media expert, with one prominent writer saying that anyone who does it for a living should “go die in a fire.” And that [...]
The Ultimate Guide to Facebook Marketing
by Andrea Vahl on June 6, 2011
I’ve just finished writing Facebook Marketing All-in-One for Dummies with two fabulous co-authors (Amy Porterfield and Phyllis Khare) and we’ve been neck-deep in Facebook for the last 9 months. Even Copyblogger is on Facebook now. Do you have your Facebook Page yet? For a platform that’s used by hundreds of millions of people, Facebook can [...]
21 Ways to Create Compelling Content When You Don’t Have a Clue
by Danny Iny on May 11, 2011
Sometimes you’re just flat out of ideas. It’s not a matter of talent — you’ve written great stuff in the past. But lately, when you go back to the well for a fresh idea, it’s coming up dry. This happens to the best of us — even veterans who consistently produce quality content have their [...]
The Ultimate Guide to Twitter Marketing
by Gabrielle Conde on May 9, 2011
I’ve probably approached Twitter marketing in fifty different ways. And in an attempt to find the best way to go forward with my own marketing efforts on Twitter, I recently realized that I’d collected a fairly valuable list of killer resources along the way. Would you like to know how to start marketing your business [...]
The 4 Words That Will Get Your Email Opened
by Sean Platt on March 29, 2011
“You Are Not Alone” In two and a half years of sending all kinds of emails to all kinds of lists, the simple phrase “You Are Not Alone” is the most-opened subject line I’ve ever seen — by far. Because Aweber counts each email that’s been opened, even if they’re from the same user, that [...]
109 Ways to Make Your Business Irresistible to the Media
by Patrick Garmoe on March 22, 2011
Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery. You might see your competitors spouting a diatribe that you know for a fact is wrong, or that you could explain better. “Why did they interview that guy instead [...]