Archive for the “Selling” category

12 Tips for Selling to a Global Audience

by Uttoran Sen on January 23, 2012

Time for a quick pop quiz … What percentage of online shoppers are from the United States? Better yet, what percentage of online shoppers speak English? 90%? 80%? Surely at least 75%, right? Nope. This might shock you, but according to J.P. Morgan — reporting for the Department of Commerce — only 27% of online [...]

The 3-Step Cure for No-Sales Syndrome

by Sonia Simone on November 2, 2011

You’ve built a beautiful dream around having a successful business, making a living at your passion. You’re fired up. You’re ready to make your own decisions, be captain of your own fate. You’re building an audience and boosting your credibility with great content. Maybe you’re even savvy enough to capture that audience with an exceptional [...]


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6 Ways to Sell Without Selling Your Soul

by Jonathan Morrow on October 31, 2011

What’s the scariest Halloween costume you can imagine this year? The villain from this year’s hot horror movie? Zombies, vampires, the devil? Fat Elvis? Not for me. The most terrifying specter that might show up on my doorstep begging for a Snickers bar is … The aggressive, pushy salesman. (Shudder.) Do you feel the same? [...]


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Introducing The Lede: A Copywriting and Online Marketing Sheet

by Robert Bruce on October 29, 2011

Welcome to The Lede. Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting. Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between. No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all they [...]


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The Art of Finding Ideas

by Robert Bruce on October 18, 2011

Every writer who has ever lived has lusted after ideas. Where are they, how do I get them, and how do I keep them coming? If you’ve been writing long enough, you know that — like Solomon — there is nothing new under the sun. Try as you might to sweat them out of your [...]


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3 Tested Email Marketing Templates You Can Use Right Now

by Ben Settle on October 14, 2011

If there’s an art to email marketing, it’s being able to write messages that are simultaneously: Interesting content, and Persuasive sales pitches Unfortunately, most emails are either pure content or pure pitch. But when you merge those two elements, you can see a large (and long term) increase in sales. I’m going to give you [...]


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