Archive for the “Selling” category

Introducing The Lede: A Copywriting and Online Marketing Sheet

by Robert Bruce on October 29, 2011

Welcome to The Lede. Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting. Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between. No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all they [...]


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The Art of Finding Ideas

by Robert Bruce on October 18, 2011

Every writer who has ever lived has lusted after ideas. Where are they, how do I get them, and how do I keep them coming? If you’ve been writing long enough, you know that — like Solomon — there is nothing new under the sun. Try as you might to sweat them out of your [...]


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3 Tested Email Marketing Templates You Can Use Right Now

by Ben Settle on October 14, 2011

If there’s an art to email marketing, it’s being able to write messages that are simultaneously: Interesting content, and Persuasive sales pitches Unfortunately, most emails are either pure content or pure pitch. But when you merge those two elements, you can see a large (and long term) increase in sales. I’m going to give you [...]


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What Bestselling Fiction Can Teach You About Writing Better Landing Pages

by Sean D'Souza on September 26, 2011

Imagine you’re having a discussion with a talkative, hyperactive teenager. The conversation goes something like this … We went to the mall, and like, there was this fire in the mall. And we went from there to the movies, but we didn’t have any money and anyway the popcorn machine was broken, and so we [...]


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Sickly Sales Page? Try These 3 Copywriting Remedies

by Amy Harrison on September 20, 2011

Say you’ve been feeling under the weather for a few days, and you decide to go to the doctor. The moment you open the door to your doctor’s office, she takes one quick look at you, thrusts a prescription into your hands, and slams the door in your face. No check-up, no conversation, just a [...]


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Are You Losing Business When You Hunt for Customers?

by Mark McGuinness on September 19, 2011

To listen to some people, you’d think marketing were a battle or bloodsport. Think about all the military metaphors we use — identifying a target market, launching a campaign, and using strategy and tactics to crush competitors and win that desired customer. Even such apparently innocuous business terms as staff, officer, headquarters, division, and operations [...]


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