Archive for the “SEO Copywriting” category

The “New” SEO Secret Weapon

by Sonia Simone on February 8, 2012

If you have a web site, you may have noticed one of two things about the traffic you get from search engines. Your search traffic may have dried up overnight, with once-healthy streams turning into a sad little trickle. Or you may have noticed a nice, steady improvement as you’ve climbed higher in the SERPs [...]

Why Google+ is an Inevitable Part of Your Content Marketing Strategy

by Brian Clark on January 16, 2012

Hear that, content marketers? That is the sound of inevitability. It’s the sound of you creating a Google+ page for your business and working diligently to build up a network there with content, conversation, and the occasional cat photo. Goodbye … free time. Shameless (yet eerily fitting) references to Agent Smith of The Matrix aside, [...]

Introducing The Lede: A Copywriting and Online Marketing Sheet

by Robert Bruce on October 29, 2011

Welcome to The Lede. Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting. Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between. No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all they [...]


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Further Reading

7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse

by Lewis Howes on October 19, 2011

In my opinion, the most powerful social media profile you can use is the LinkedIn profile. Most powerful that is, if you are looking to do more business and/or achieve your professional goals. There’s a certain mindset LinkedIn members have when they spend time there. They don’t browse through pictures and videos of their friends. [...]


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Further Reading

The Art of Finding Ideas

by Robert Bruce on October 18, 2011

Every writer who has ever lived has lusted after ideas. Where are they, how do I get them, and how do I keep them coming? If you’ve been writing long enough, you know that — like Solomon — there is nothing new under the sun. Try as you might to sweat them out of your [...]


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Further Reading

The BlogWorld Expo Virtual Ticket (or, How to Get To a Conference You Cant Get To)

by Johnny B. Truant on October 11, 2011

We live a lonely life out here on the internet. Sure, we’ve got email and blogs and social media and Skype and the occasional contact via an actual phone, but in real-life terms we’re pretty isolated. We usually live far away from our “work friends.” We swap ideas in small, discreet blocks — a half-hour [...]


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