Archive for the “Traffic” category

Introducing The Lede: A Copywriting and Online Marketing Sheet

by Robert Bruce on October 29, 2011

Welcome to The Lede. Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting. Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between. No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all they [...]


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A Social Media Marketing Case Study: Uncertainty by Jonathan Fields

by Jonathan Fields on September 29, 2011

I started blogging in 2007 because I’d just signed my first book deal with Random House and I realized that social media was about to become a huge tool in any author’s marketing arsenal. What I didn’t realize was how huge. It’s become the core of my marketing outreach not just for books, but for [...]


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What Bestselling Fiction Can Teach You About Writing Better Landing Pages

by Sean D'Souza on September 26, 2011

Imagine you’re having a discussion with a talkative, hyperactive teenager. The conversation goes something like this … We went to the mall, and like, there was this fire in the mall. And we went from there to the movies, but we didn’t have any money and anyway the popcorn machine was broken, and so we [...]


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How to Get Your Blog the Traffic it Deserves (Check out the Sweet Trailer)

by Jonathan Morrow on September 6, 2011

Well, it was bound to happen one day. After three wonderful years of writing almost exclusively for Copyblogger, I’m finally branching off and launching my own blog. But not for the reasons you might think. It’s not because Brian Clark has finally put his foot down and refused to meet my extravagant demands. It’s not [...]


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6 Design Tips That Will Have Your Audience Licking Their Screens

by Pamela Wilson on August 30, 2011

We made the buttons on the screen look so good you’ll want to lick them. ~ Steve Jobs You’re creating great content to attract an audience. A loyal audience that comes to know, like and trust you. But what if you never get the attention of that audience in the first place? What if your [...]


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23 Reasons Your Blog Isn’t Making Any Money (And What To Do About It!)

by Danny Iny on August 29, 2011

Sure, you want comments. And subscribers, and shares, and likes. But you don’t really care about any of these things. You want what they will eventually lead to … Money. Yes, traffic is good, and so is reader engagement. But if you’re reading this, chances are you’re running a blog with the intention of marketing [...]


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