Extra Firm Hold
by Ali on February 4, 2012
Sponsor: Submit your site to 70+ quality design galleries with Gallery Rush
7 Smashing Social Media Marketing Links
by Robert Bruce on February 4, 2012

This week on The Lede …
- What really works on Twitter
- One thing social media copywriters should never do
- 9 productive social media hacks
- A reminder of the power of the original social media
If you just can’t wait for The Lede every Saturday, and you want even more practical, useable links than the seven we highlight here every week, follow @copyblogger on Twitter.
It’s painless. Really.
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9 Social Media Hacks You Need to Embrace Now
Mr. Baer makes a good case that though social media is inexpensive in monetary terms, it can get good and costly when it comes to spending your time and brain power. His 9 “hacks” can help keep you sane and productive in the fast, fast digital world we run in.
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100 Ways to Become a Twitter Power User
Mr. Patel is on a content tear lately, not just cranking it out, but cranking out the good stuff. The headline of his article says it all, and you’d do your Twitter efforts a service to give it the once over. From how to generate more retweets, to becoming a more interesting Twitter writer, this one is well worth an hour.
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The Basics of Pinterest for Content Marketers
Pinterest, Pinterest, Pinterest. It’s on the tip of many tongues these days, for good reason: it’s driving quality traffic. If you’re a content marketer with a visual bent, you should get over there and start pinning. But first check out the infographic above …
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Copywriters Should Never Try to Change the Prospect’s Mind
Remember that person you used to date, how you tolerated certain personality quirks or behaviors because you were sure you could change them … eventually? Veteran copywriter Nick Usborne shows you why it didn’t work back then, and why you shouldn’t try to do it now, in your business. Hint: It’s impossible.
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What Works on Twitter: The Definitive, Data-Driven Guide
It’s official, people on Twitter don’t care what you ate for lunch. What works? If you’ve been reading Copyblogger for any amount of time, the answer to that question won’t come as a surprise. At all. We’ve been preaching this very thing for more than six years …
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Email Newsletters are a Serious Business
Email: the original social media. By collecting and briefly analyzing a few top email newsletters publishing today, Mr. Baptiste has given us an important reminder — sexy does not always sell (best). Do you publish an email newsletter? Are you reaching out to your customers and fans on a regular schedule via email? If not, you’re leaving money on the table, and why would you want to do that?
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How to Create a Powerful Password You Can Actually Remember
The greatest plague that Social Media hath wrought? Passwords. There are a few great password management tools out there (that you should definitely be using), but xkcd brings us back to the old school in this cartoon. As always, the old school is simple, and it confuses the hell out of hackers and their big, bad hacking machines. Yeah.
Did you miss anything on Copyblogger this week?
- How to Grow Your Freelance Writing Business by Working Less
- 5 Ways Writers Can Break Out of the Tired Old Social Media Box
- 10 Content Marketing Goals Worth Pursuing
- What Zappos Can Teach You About Becoming Irresistible to Customers
- Even if Blogging Drools, Online Content Rules
About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.
TweetShareJeff Finley
by Ali on February 3, 2012
Sponsor: Submit your site to 70+ quality design galleries with Gallery Rush
Jeff Finley
by Ali on February 3, 2012
Sponsor: Submit your site to 70+ quality design galleries with Gallery Rush
Whether You Call it Blogging or Not, Online Content Still Rules
by Robert Bruce on February 3, 2012

What if most of the business world stopped blogging tomorrow?
Would you stop as well?
No, if that happened, you’d find yourself sitting on the opportunity of a lifetime. Social networking sites would explode with likes and retweets and pins and +1s of your original content all day long.
This is why the annual “blogging is dead” claim is so dumb. Even if it were true, your continued content production would dominate the web in every way.
So, instead of worrying about the latest claimed trend or alarming decline of the moment, stay the course.
Original content creation is the present — and the future — of online marketing.
In this episode, Brian Clark and I discuss:
- Has blogging peaked?
- The clear future of online marketing
- What Twitter wants, and how to give it
- Is the online playing field really even?
- Why it doesn’t matter (at all) if “blogging” dies
- What even the major brands are focusing on right now
Hit the flash player below to listen now:
Other listening options:
- Click here to download the mp3 | 25.1 MB | 20:49
- Click here to subscribe via iTunes
- Click here for the RSS feed (non iTunes)
- Click here for the show archive
The Show Notes:
- Internet Marketing for Smart People Course (free)
- Content Marketing 101
- Blogging Declines Across the Inc. 500
- Why You Want To Be the Last Blog Standing
- Be Better at Twitter: The Definitive, Data-Driven Guide
- 10 Content Marketing Goals Worth Pursuing
- Do not click this link
- We left the building with Girl Talk …
About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.
TweetShareIncredible Hand-Drawn Works (With a Digital Twist)
by Tom Ross on February 3, 2012
Within the creative community there seems to be an ongoing divide between the realms of digital art, and traditional (non-digital) art. Often traditional art is viewed as somewhat archaic, conjuring images of the Mona Lisa or a Monet landscape. Whilst these masterpieces, and much of traditional art is of course pivotal to our conceptions of art and creativity, there still exists this divide in relation to the digital medium.
The smooth gloss of a photo manipulation has nothing to do with a beautiful oil painting. Or does it…?
Today I challenge the divide between old and new, and suggest that the varying mediums within ‘art’ as a whole are not only not unrelated, but inextricably linked. Digital art is of course directly influenced by the fundamental principles of traditional art. As graphic designers this is not a chicken egg scenario, digital art would simply not exist without traditional art.
The beauty of these varying mediums is that they can help one another. Whilst traditional art does have certain limitations (as does digital art), digital art can often take hand produced pieces to new dimensions. Digital techniques are often the best way to lift a piece of traditional art, giving it new life and substance.
Today I will show you three incredibly talented artists, who are each masters of both traditional, and digital mediums. What is especially interesting about their work is how they use digital techniques to enhance their already stunning traditional artworks. In fusing the two mediums their work takes on a new richness.
Incredible Hand-Drawn Works (With a Digital Twist)
Florian Nicolle’s Hand-Drawn Works
Florian Nicolle is very well known within the design community, and for good reason! His portfolio is a vast collection of mixed media masterpieces. Florian has clearly mastered traditional art, producing some incredibly realistic drawings.
What makes Florian’s work so intriguing is his treatment of his original drawings. It actually seems that some of his traditional techniques are influenced by the digital medium. For example his application of watercolor brush marks is reminiscent of the grungy, watercolor techniques used in many photo manipulations.
After he completes his original drawing he will typically scan it into Photoshop and proceed to color the image, often applying background textures and details. A common trait of his work is to use Photoshop to paste relevant words over his portraits (for example the lyrics to Billy Jean are laid over his portrait of Michael Jackson).
Andreas Preis’ Hand Drawn Works
Andreas Preis has one of the most unique styles I’ve come across, and a really wonderful portfolio of art to back it up. His work is typically produced using ink in the early stages. He is a true master of the cross-hatching method of shading, giving his works an incredibly detailed, precise look.
Often he will use Photoshop to digitally color his images, whilst retaining the precise, sharp lines of his original drawing. This is a prime example of how combining mediums can produce the best results possible.
The important thing to remember though is that no matter what effects are applied in Photoshop, it is the strength of Andreas’ original drawings that are the basis for such inspiring art.
Alexis Marcou’s Hand Drawn Works
Alexis Marcou is an awe inspiring mixed media artist with a very unique style. Alexis’ work will typically begin on paper, producing some fantastic drawings. He then uses a range of mixed media techniques to add depth and detail to his images. Some notable examples include using a make up applicator to powder his image with subtle color, and refracting light from a prism to lay over his drawing.
Whilst Alexis’ work doesn’t make tremendous use of digital techniques, he is widely respected within the digital art/design community. His art, whilst using traditional mediums seems to jump away from the typical constraints of non-digital art. His drawings often take on the appearance of epic photo manipulations, with subtle lighting, gradients and coloring. Amazing what you can achieve with a little creativity!
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