The Power of Confident Writing
by Brian Clark on March 9, 2010
There’s a wonderful European-style market and bakery in the Oak Lawn area of Dallas. They serve everything from made-to-order salads and sandwiches to chef-prepared, ready-to-eat meals.
But what I love most about the place is the sign on the door when you leave. It’s classic.
The sign doesn’t read “Please Come Again” or “Thank You for Your Business” or some other typical exit sign platitude.
It says . . .
“See you tomorrow.”
That kind of confidence is compelling and downright sexy. Sure, a fantastic product, service, or experience is the starting point from which confidence comes, but too many people play it scared and safe even when what they offer is truly great.
I’m not talking about arrogance. Arrogance is an indication of fear, not assurance.
Too many people, however, approach copywriting from a defensive mindset. You’re already back on your heels from the start, instead of proudly sharing your excellence with the people who can benefit most from it.
After all, if you’re not confident in your product or service, why should anyone else be? Confidence is a strong attractor because it assures people they’re making the right choice.
So, check out these tips for confident writing.
And we’ll see you tomorrow.
About the Author: Brian Clark is founder of Copyblogger and wants you to know that Thesis + Scribe = SEO Made Simple. Get more from Brian on Twitter.
Want lots more tips for producing confident copy and content? Sign up for the Copyblogger newsletter. It’s free, and it’s the smartest way to get the very best advice about how to effectively market online.
